The possibility of a stadium naming rights agreement with Allianz will be missed, much to the dismay of West Ham.

Financial expert Stefan Borson believes as much, and he exclusively told Football Insider that the East Londoners will have suffered a “big blow” as a result of the lack of firms seeking to sponsor stadiums.

A sponsor for the 2012 Olympic residence has not been found, which has led to criticism of the London Legacy Development Corporation in the past.

According to a November 2018 BBC Sport story, Allianz was the front-runner for the naming rights to the London Stadium, and talks were well underway.

However, Twickenham, the home stadium of England rugby, beat West Ham to an agreement with the German insurance company, according to a report published in The Times on August 6.

West Ham could face issues landing stadium naming rights deal

After already settling on conditions for one stadium in London, Borson hinted that Allianz is unlikely to want to sign another agreement with the Premier League team.

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It will be a huge setback, he told Football Insider, “just because there aren’t many partners you can find to take naming rights.”

“I doubt Allianz will win two stadiums in London. They appear to have adopted a strategy of acquiring one stadium per big city notwithstanding their fondness for naming rights.

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“All throughout the world, a lot of stadiums are branded, the most well-known being Bayern Munich.

“I think West Ham will be disappointed, but even without the profit share with the local council, the amount of money they would have made would have been minimal.” The dial remained unmoved.

With the exception of finding someone willing to commit to a transaction for £30–40 million annually, all of these initiatives are helpful but do not significantly increase revenue.

They are few and have primarily been carried out in the United States.

“Even the most contentious agreement between City and Etihad is far from £30–40 million for the stadium.”